Concepts
Take a peek inside my mind and explore these potential theme concepts and previous creative decks. From mood boards and sets to outfits, props, and stories, each concept brings a different world to life. See where imagination can lead and spark new ideas.
Dressed To Kill - The Wild West
Capture the untamed spirit of the Wild West with a touch of effortless romance. Worn-in leather, flowing lace, rugged boots, and wide-brim hats tell stories of open roads and untamed hearts. Vintage details and artful distressing bring softness to the wild frontier, creating a look that’s both fearless and free. Whether you're riding into the sunset or simply chasing a feeling, this drop is made for those with a little wild in their heart.
Hey, Sailor! - Nautical/Sailing
A flirty, free-spirited take on nautical style—playful, effortless, and ready for adventure. Think easy button-ups tied just right, flowy skirts that sway with the ocean breeze, classic stripes with a vintage twist, and headscarves made for salty hair. It’s the perfect mix of undone and put-together, made for sun-drenched afternoons and moonlit boardwalk strolls. Whether you're setting sail or just making waves, this drop is all about seaside charm with a wink and a smile.
Keep It Fresh - Lightly Salted Summer
An invitation to embrace the simple joys of a European summer—sun-warmed skin, market-fresh fruit, and a wardrobe that feels as light and effortless as the season itself. Crisp cottons, airy linens, &flowing silhouettes move with the breeze, keeping things cool and carefree. It’s about savoring the moment, welcoming new perspectives, and letting freshness—of style, spirit, and sunshine—lead the way.
Look Both Ways - Streetwear
Move with intention. Always be ready for what’s next. Stay bold but never reckless. Mix oversized ease with striking details. Pair laid-back layers with a little edge. Let structured pieces ground you while fluid silhouettes keep you moving. Wear what makes you feel unstoppable. Look both ways, but don’t hesitate. Confidence isn’t about playing it safe. It’s about owning every step.
From Scratch - Basics & Buildables
From Scratch is all about the essentials—timeless, buildable pieces that are necessary for styling an outfit from the ground up. Like the perfect recipe, each piece is an ingredient, bringing balance, texture, and warmth to your wardrobe. Soft knits, easy linen dresses, and perfectly worn-in button-ups create a foundation that mixes effortlessly, giving you endless ways to layer and style. Cozy yet refined, simple yet full of character, this drop is about starting fresh and creating something beautiful—one well-chosen staple at a time.
